Investment in Niwakyu Co., Ltd.
Nippon Sangyo Suishin Kiko (“NSSK”;http://www.nsskjapan.com/en) is pleased to announce that the Chubu/Hokuriku Region Vitalization Investment L.P. (“Chubu/Hokuriku Investment L.P.”) completed its investment in Niwakyu Co., Ltd. headquartered in Ena City, Gifu Prefecture (“Niwakyu”;http://www.niwakyu.com).
Niwakyu with more than 100-year history, sells baking soda, citric acid, sodiumsesquicarbonate and sodium percarbonate, all as detergents, as well as deodorants and table salt products. These products are made from natural materials and are characterized as being friendly to the human body and environment and, particularly, to those who are hypersensitive to chemical substance. Such characteristics are highly appreciated by safety and quality conscious housewives. As a result of its commitment to safety, environmentally friendly quality products, Niwakyu has enjoyed a very stable and loyal customer base.
NSSK will provide its Value Up Program (“NVP”) to Niwakyu and implement at the company global best business practices with the initial focus on accounting, finance, governance, compliance, corporate identity, and ESG. NSSK will also support Niwakyu’s sales growth with strengthening marketing through NSSK’s network and sales promotion enhancement and new product development by leveraging synergies with NSSK Group’s portfolios.